What are UTM parameters? UTM parameters are text strings added to a URL to track important data about website traffic and the effectiveness of marketing campaigns. The term “UTM” stands for “Urchin Tracking Module”, which originates from Urchin Software Corporation, the company that developed the tracking technology later acquired by Google. Why should I use […]
AutoUTM™ is a UTM tagging automation software for LinkedIn ads. Our service automatically tags your ads with a tracking template you choose. AutoUTM™ prevents inconsistent data by enforcing the same UTM across your ad accounts. AutoUTM™ is not affiliated with Linkedin or other ad platforms, and is an independent provider.
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