Answer: Google Analytics 4 (GA4) isn’t tracking UTM from one source but is from others

When Google Analytics 4 (GA4) isn’t tracking data from users with the utm_source of one source (i.e Linkedin Ads) but is tracking from other sources, several potential issues could be contributing to this problem. Here’s a list of common causes and troubleshooting steps you can take: 1. Incorrect or Missing UTM Parameters 2. Redirects Stripping […]