Answer: Google Analytics 4 (GA4) isn’t tracking UTM from one source but is from others

When Google Analytics 4 (GA4) isn’t tracking data from users with the utm_source of one source (i.e Linkedin Ads) but is tracking from other sources, several potential issues could be contributing to this problem. Here’s a list of common causes and troubleshooting steps you can take: 1. Incorrect or Missing UTM Parameters 2. Redirects Stripping […]

The pain of having to manually tag your Linkedin Ads with UTMs (and how to automate it)

What are UTM parameters? UTM parameters are text strings added to a URL to track important data about website traffic and the effectiveness of marketing campaigns. The term “UTM” stands for “Urchin Tracking Module”, which originates from Urchin Software Corporation, the company that developed the tracking technology later acquired by Google. Why should I use […]